Club Marketing
Jan 30, 2025

In Social (Social Media Utilisation Guide)

Utilising social media platforms is a highly effective strategy for boosting audience engagement

In Social (Social Media Utilisation Guide)

In an era where connections are forged online, leveraging the power of social media has become imperative for clubs within the aquatics community. This guide empowers aquatic clubs with insights and strategies for effective engagement, content creation, and community building on various social media platforms. Dive into the digital realm with confidence as we navigate through the waters of social media, enhancing your club's visibility, fostering member connections, and making a splash in the online aquatic community.

Utilising social media platforms proves to be a highly efficient strategy for drawing and involving an audience. This involves disseminating pertinent, captivating, and valuable content and fostering active participation, engagement, and collaboration among existing club members and other members of the club's community. By sharing compelling content and encouraging interaction, social media becomes a dynamic tool for building a vibrant and connected community around your club.

As of 2023, the active user statistics for major social media platforms are as follows:

  • Instagram: 1.3 billion active users
  • Facebook: 2.9 billion active users
  • YouTube: 2.7 billion active users
  • X (Twitter): 528 million active users

Enjoy these amazing stats on the growth of the social media industry.

Explore the In Social Marketing Brochure to discover effective strategies for your club to harness the power of social media and connect with your communities.